# LongJump Invests in Cuentologia and Flora & Noor | LongJump

> LongJump announces investments in Cuentologia and Flora & Noor.

Source: https://longjump.vc/insights/longjump-invests-in-cuentologia-and-flora-amp-noor

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# LongJump Invests in Cuentologia and Flora & Noor

LongJump announces investments in Cuentologia and Flora & Noor.

[Tina Hrabak](https://www.linkedin.com/in/tinahrabak)

January 4, 2024 · Updated June 26, 2025

LongJump is excited to welcome two new companies to the portfolio as we enter 2024: [Cuentologia](https://cuentologia.com/) and [Flora & Noor](https://floraandnoor.com/).

**About Cuentologia**

Cuentologia is a screen-free, Spanish-language storytelling platform that offers stories in an immersive audio format. Their original audio stories, co-created with infant psychologists, help make parenting easier and children emotionally stronger.

Founders [Fiorella de La Sotta](https://www.linkedin.com/in/fiorella-de-la-sotta-rubio/) and [Ursula de La Sotta](https://www.linkedin.com/in/ursuladelasotta/) hold over twenty years of experience managing family-oriented brands including Kraft, Enfagrow, and Kinder Surprise.  In 2023, they launched their paid monthly subscription, have closed in on 1.3M minutes listened, and completed Techstars Miami.

**Why We’re Excited About Cuentologia**

The team is tackling a $65B market in the United States, with an initial focus on Hispanic families. In less than 10 years, 30% of the U.S. school population is anticipated to be Hispanic or Latino, yet there is currently a huge gap in high-quality original social and emotional learning (SEL) content in Spanish.

LongJump believes in Cuentologia’s differentiated, audio-only approach and we’re excited about the combined skillsets of founders Fiorella and Ursula.

**About Flora & Noor**

Flora & Noor is the only halal-certified skincare brand based and made in the U.S., meaning all products are alcohol-free, free of any animal by-product, sustainable, and permissible for Muslims to use.

Founder [Jordan Karim](https://www.linkedin.com/in/jordan-karim-33006294/) brings ten years of pharmaceutical skin care and research experience to the venture, previously working with Allergan and Johnson & Johnson as a pharmaceutical and device consultant.

Flora and Noor products can be found on their [website](https://floraandnoor.com/), at [Ulta](https://www.ulta.com/brand/flora-noor), and on [Amazon](https://www.amazon.com/stores/FloraNoor/Homepage/page/750E7100-FA17-4DCA-96B0-5493820A4322) and they have been featured in [Allure](https://www.allure.com/story/flora-noor-first-halal-certified-skin-care-ulta-beauty), Dermatology Times, Essence, [Byrdie](https://www.byrdie.com/how-to-tell-if-makeup-is-halal-7098402), The Skimm, British Vogue, and more.

**Why We’re Excited About Flora & Noor**

Flora & Noor is tackling a large market with loyal consumers. Halal beauty is a $75B market globally that is largely untapped in the U.S.  Muslims in the US often find themselves DIY’ing or using halal-prohibited products due to a lack of available products on domestic shelves.  Flora & Noor products are filling that gap.

Jordan’s experience as a research chemist, a halal-observing Muslim, and time in pharmaceutical sales make her uniquely equipped to break open this opportunity in the U.S. and beyond.

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