# Consumer Retail/eCommerce Startups Backed at Pre-Seed | LongJump

> LongJump has backed 7 Consumer Retail/eCommerce startups at pre-seed in Chicago and the Midwest, including Evergreen, Fillow and Flora & Noor.

Source: https://longjump.vc/portfolio/industry/consumer-retail-ecommerce

Portfolio Industries

# Consumer Retail/eCommerce

Founders and companies we're proud to have backed.

### Browse Portfolio By IndustrY

[All Portfolio](https://longjump.vc/portfolio)

[B2C](https://longjump.vc/portfolio/industry/b2c)

[B2B SaaS](https://longjump.vc/portfolio/industry/b2b-saas)

[Marketplace](https://longjump.vc/portfolio/industry/marketplace)

[Fintech](https://longjump.vc/portfolio/industry/fintech)

[Consumer Retail/eCommerce](https://longjump.vc/portfolio/industry/consumer-retail-ecommerce)

[DeepTech/HardTech](https://longjump.vc/portfolio/industry/deeptech-hardtech)

[EdTech](https://longjump.vc/portfolio/industry/edtech)

[Health Tech](https://longjump.vc/portfolio/industry/health-tech)

### [Evergreen](https://www.eatevergreen.com/)

[Emily Groden](https://www.eatevergreen.com/)

[Evergreen makes frozen waffles with real ingredients and bold flavors, making breakfast quick, healthy, and delicious.](https://www.eatevergreen.com/)

[![Evergreen logo](https://longjump.vc/_image?href=%2F_cms-assets%2F3e40cbe47744fc0e.png\&w=1836\&h=318\&f=webp)](https://www.eatevergreen.com/)

### [Fillow](https://www.fillowme.com/)

[Phoebe Choi, Camryn Ross, Mary Woo](https://www.fillowme.com/)

[Fillow is developing an innovative period product that combines the best of both worlds of tampons and cups: delivering easy-to use, long-lasting wear.](https://www.fillowme.com/)

[![Fillow logo](https://longjump.vc/_image?href=%2F_cms-assets%2Ff1d5e35453bafecb.png\&w=2400\&h=1330\&f=webp)](https://www.fillowme.com/)

### [Flora & Noor](https://www.floraandnoor.com/)

[Jordan Karim](https://www.floraandnoor.com/)

[Flora & Noor is a halal certified and clean skincare brand that targets the skin concerns of those with melanin rich skin and chronic skin conditions.](https://www.floraandnoor.com/)

[![Flora & Noor logo](https://longjump.vc/_image?href=%2F_cms-assets%2Ff27d3c39c07a0015.png\&w=1548\&h=1208\&f=webp)](https://www.floraandnoor.com/)

### [Florasense](https://www.florasense.com/)

[Aabesh De](https://www.florasense.com/)

[Florasense takes the guesswork out of plant care. Identify your plants, get personalized care guides and reminders, and join a thriving community of 200,000+ plant lovers. Grow happier, healthier plants with expert tips, rewards, and support at your fingertips.](https://www.florasense.com/)

[![Florasense logo](https://longjump.vc/_image?href=%2F_cms-assets%2Fa2d61a9a73ca2a2c.png\&w=200\&h=200\&f=webp)](https://www.florasense.com/)

### [Hanahana Beauty](https://www.hanahanabeauty.com/)

[Abena Boamah-Acheampong](https://www.hanahanabeauty.com/)

[A consciously clean skincare brand with the mission is to bring humanity to beauty space.](https://www.hanahanabeauty.com/)

[![Hanahana Beauty logo](https://longjump.vc/_image?href=%2F_cms-assets%2Fb5671f012e962a35.png\&w=328\&h=319\&f=webp)](https://www.hanahanabeauty.com/)

### [Houndsy](https://www.houndsy.com/)

[Pavan Bapu, Luke Wilson](https://www.houndsy.com/)

[Reimagining the dog feeding experience by making it more convenient, consistent and beautiful.](https://www.houndsy.com/)

### [Light Pong](https://www.playlightpong.com/)

[Aaqib Usman](https://www.playlightpong.com/)

[Light Pong is a totally new way to play video games. Players can play tons of games on a "beam" of light. Light Pong is portable, screenless, and extremely social.](https://www.playlightpong.com/)

[![Light Pong logo](https://longjump.vc/_image?href=%2F_cms-assets%2F2e760c4f09143b22.png\&w=2400\&h=2400\&f=webp)](https://www.playlightpong.com/)