Video Application Guidelines

Introduce yourself & your co-founders

Tell us who you are, what you’re doing and why and any other information about your background, or that of your co-founders, that you think we should know. If you have multiple co-founders, please try to include them all in the video.

Explain your business

There is no required format here, but we’re typically interested in:

• What's new, unique, or different about your business? What substitutes do your customers resort to without your solution?

• Who are (or will be) your customers? How do you know they care? How will you reach them and grow? If you have existing users/customers, tell us about them.

• What is your business model? How do (or will) you make money? It's OK if you aren't generating any revenue yet, in that case, just give us your best estimates.
  

Tell us where you are today

Help us understand your progress thus far. What’s generally most helpful is:

• How long have you been working on this?

• What is the current state of your product development, customer discovery, etc

• Who is working full-time on the business right now, if any? It's ok to be part-time right now, but we'll expect you to go full-time if we invest.

• Have you raised money from outside investors? If so, from whom and how much?

• Do you have existing users or customers? If they are paying you, share more about that.

Some additional tips

• Don’t share a promotional or demo video - record something unique to this application

• No need to do anything flashy - just you/your co-founders talking to the camera is enough

• There are no length requirements, but we encourage you to keep this brief and focus on the high points of what you’d like us to know.

• Uploading to YouTube is likely the best format. Make sure it’s not private or we won’t be able to watch it!