Pitching your startup to journalists is a challenging but essential skill for founders. In a recent session for LongJump companies, Kristen Sonday, founder of Paladin, and Katherine Davis, a journalist at Crain’s, shared valuable insights on navigating the ever-evolving media landscape. Here are our top takeaways to help you secure press coverage for your startup effectively and thoughtfully.

In startup world, a “term sheet” is the name for a short document that summarizes the terms that founders and their investors agree upon when completing a round of financing. Whether using a SAFE, convertible note or priced round term sheet as the investment vehicle, the accompanying legal jargon can be an intimidating part of any founder’s raise. In this post, Kristen talks to three startup attorneys about their advice on how to navigate your own terms as you fundraise.